By: Jordannah Elizabeth for iGenii Most people think of Napster and music sharing when they hear the term “Peer to Peer” or P2P sharing.  Since, 1999 there has only been a handful of business and consumer brands who have had the foresight and innovation to include the Peer to Peer paradigm as a tangible business …

We all know Facebook and Twitter are two of the biggest digital platforms for brand promotion, but just because they’re both social doesn’t mean the typical consumer response is the same across the board. AYTM put together an infographic that compares the two platforms on several consumer angles, so read on if you’re hoping to …

By: Jordannah Elizabeth for iGenii Sometimes it is important to put things simply.  The internet and web design can be complicated, especially for people who did not grow up with the technology that is currently dominating our culture.  Here is a very simple explanation to help you get through the tangled web of SEO: All major search …

What happens when you leave a position on good  terms and find that you’ve been sued for continuing to interact with the 17,000 twitter followers that you acquired at work? By: Jordannah Elizabeth for iGenii Inc. New lines are going to be drawn in the world of social media after social media professional, Noah Kravitz was sued …

By: Jordannah Elizabeth for iGenii Inc. Source: How to Deal with Your Social Media Specialist When I go to consult for a business in order to help their company or non profit gain visibility, and ultimately more revenue, I tell them that Online Marketing is a process. In this economy, many companies and non profit organizations …

Here’s an amazing post about “Transmedia” and the “Micro Economy”.  There are always new terms popping up in the social media and SEO world and it’s not always easy to keep up, but here are a couple of new social media marketing ideas that will compel you and make you think! -iGenii By: John Serpa for http://socialmediatoday.com …

This is a super interesting graph and article about how important it is to pay attention to what users and more specifically, your target audiences are doing on social media sites. How are they interacting? What are they sharing? And how can you use the information you gather from monitoring this activity to actively market …

Here’s a wonderful post to help you get through the holidays and promote your business on social media websites. This insightful article is as endearing as it is helpful during this time of the year! -iGenii By: Dominique Ellis for Socialmediatoday.com Source: How to Build Your Brand on Social Media & Survive the Holidays The …