Often people use the old cliche, “sex sells.”  Conventional wisdom has always indicated that this was true but these days, with so many ways to monitor what gets clicked on from a digital perspective, we can actually PROVE it.  And the smart businesses are taking the cue.  Axe Body Spray is just one example of …

As many savvy business owners may already know, Google has recently developed their new algorithm update which is aimed at discouraging some of the current SEO tactics. “Penguin” – which was predated by “Panda” – is presently affecting over 3% of the searches in English.  So, what’s one to do? How does this affect your …

  Attention spans are lower than ever.  Tweets are one sentence.  Facebook updates come and go.  Pinterest, Reddit, Stumbleupon.  It all seems overwhelming.  Facebook likes WILL increase your business potential.  Tweeting and communicating regularly with customers and clients IS effective for building revenue.  Putting oneself or one’s business out there for the world to see …