Often people use the old cliche, “sex sells.” Conventional wisdom has always indicated that this was true but these days, with so many ways to monitor what gets clicked on from a digital perspective, we can actually PROVE it. And the smart businesses are taking the cue. Axe Body Spray is just one example of a sexually charge PR campaign which features scantily clad young men and women in the hopes of selling more products.
One of our very own clients, Gents Resort, utilizes these tactics as well, promoting their Carribean resort. You can see more about them at http://www.gentsresort.com/.
The idea here is that American Apparel, Calvin Klein, and Axe are not anomalies. They are shameless about it, yes. But any company who isn’t afraid to show a little skin is probably also a company who isn’t afraid to make more profit.