Attention spans are lower than ever. Tweets are one sentence. Facebook updates come and go. Pinterest, Reddit, Stumbleupon. It all seems overwhelming. Facebook likes WILL increase your business potential. Tweeting and communicating regularly with customers and clients IS effective for building revenue. Putting oneself or one’s business out there for the world to see and experience on different platforms DOES improve branding and visibility. That said, in an age of static, small businesses are all too often forgetting one of the pillars of success; creativity.
The power of an idea is the foundation of a business model. Take one recent iGenni client, Drive Me NYC, for example. The business model is a new take on transportation in the five boroughs. People hate parking in the city. People hate driving in the city. People hate worrying about how many drinks they will have and whether they should drive at the end of the night. So, Drive Me NYC solved those common problems with one clever idea. They found a need and they filled it. It’s a full service chauffer available for a reasonable hourly rate ($20) but with a twist; they use your car. With the motto, “your car, your rules”, Drive Me NYC has found a niche for people who want the comfort of their own car but without the responsibly of driving or parking it. Considering parking and limo rates in New York City, it’s fair to say that this client has thought outside the box.
Social media is a way to spread an idea further and wider than used to be possible. But the need for good ideas remains just as strong as it ever was. 