Think social media is losing steam? Think again! This year the National Basketball Association held their first annual NBA Social Media Awards in which players and teams were awarded for having the most tweets, Youtube views, etc. This event was a testament to how integral social media is to promoting a product – in this …

  Recently Google announced their much dreaded overhaul of their algorithm for searches.  The concerns were understandable.  SEO marketers and their clients were panicked by the idea that they’d fall behind in searches due to the update.  It’s important to delve into the issue a bit more deeply as to separate fact from fiction and …

There’s been a new movement in social media over the last few months and it’s directed at a new demographic.  Typically associated with a young and tech-savvy crowd, social media was intimidating to the older crowd initially.  In time, everyone’s parents (and even grandparents) got on Facebook but it didn’t happen overnight. Pinterest is different.  …