There’s been a new movement in social media over the last few months and it’s directed at a new demographic. Typically associated with a young and tech-savvy crowd, social media was intimidating to the older crowd initially. In time, everyone’s parents (and even grandparents) got on Facebook but it didn’t happen overnight.
Pinterest is different. It’s being pioneered by a somewhat older crowd and has been deemed “The Napster for Housewives.” While that’s an overstatement, there’s no question that Pinterest has found itself being utilized by quite a different demographic; a slightly older female crowd.
The site essentially provides a platform for social photo sharing and the topics often revolve around recipes, fashion, travel, hobbies, etc. It’s quickly become one of the fastest growing social media web sites with over twelve million unique users.
With over 80% of the American users being women, it’s safe to say that social media platforms are changing and becoming more specified. It’s also safe to say that a male equivalent is probably right around the corner.