So, you’re a small business, and you’re wondering whether Reddit could be beneficial to you. Wonder no more. Here’s a few ways that the ever-trendy Reddit can help your business:

1. Community – Reddit encourages interaction more than other platforms.

2. Intelligence – Reddit has smarter users than other platforms (I can’t prove this but we all know it’s true).

3. Hipness – Reddit is up on things, with REAL content; not just pictures of someone’s cat. It’s up to date, it’s young, it’s hip.

Community, intelligence and hipness are all very able to be monetized. if you didn’t know that, you won’t be able to monetize it anyway. Snarky, I know, but it’s a Monday!

Call us with specific questions if you have them…

New York has 12 million people. Brooklyn has a new team thanks to Jay-Z and Russian owner, Mikhail Prokhorov; The Nets. The New York Knicks and Brooklyn Nets are set to play a game that was rescheduled due to hurricane Sandy tonight. Set to detonate…

NBA.com has been checking the “pulse” of the public in which it assesses which players are getting the most mentions through social media per hour. As I write this article now, for instance, it’s not surprising that Kobe Bryant and Lebron James are two of the top three. However, expect that to change tonight.

Carmelo Anthony (of the Knicks) and Deron Willams (of the Nets) are guaranteed to top the “mentions” chart along with other players who inevitably have a good game, get into an altercation, etc. All eyes will be on New York basketball, and all thumbs will too.

Get ready to tweet, folks.  This game’s going to be a good one.

 

 

Here are a few ideas to improve your holidays through the use of the social interwebs…

1. Crowd source recipes on Twitter. Everyone has a “grandmother’s recipe” they want to share.

2. Make a holiday playlist with Spotify. Make sure you have the mood in control, planning for the different parts of the evening, like dinner, desert, post-meal socializing, etc. Leave the rock and roll for the drinks later.

3. Share funny videos to amuse the family. Youtube is universal on everyone’s phone, iPad, or in some cases, a regular ol’ computer monitor. Keep em’ laughing.

4. Find the best deals on Twitter with @blackfriday. The lines are long but you can bet the prices will be worth it.

5. Take a minute to wish friends a happy holiday on Thanksgiving. Perhaps not just a blast, but a few personal messages to people you have been meaning to write to. Holidays are a great time to catch up and what better excuse to check in with someone?

Happy Thanksgiving!

SEO and social media have become one in the same. That’s why we’ve developed iGenii’s Ten Pillars to Increase Your Income Through Social Media. With Google’s ever-changing algorithms, SEO has become only half the battle. It’s imperative to your business to have a social media strategy because you can count on the fact that your competitors do. At iGenii, we’ve developed a results-oriented strategy that allows you to see the benefits from social media.

Each week we’ll be giving a tip about how to make social media work for your business…

 

TIP ONE – Outsmart the search engines.

Google (and other search engines) are getting smarter, and their algorithms are making it tougher to win the SEO battle based on keywords alone. Social media essentially solves this issue, providing your company with the exposure it needs to potential and current customers.

In a recent survey of 7,700 American teens, Facebook was the dominant force in social media.

The teenagers in the survey, conducted by Gene Munster and Douglas Clinton at analyst firm Piper Jaffray, ranked social networks in order of preference, from 1 to 3. Alternatives to Facebook included Twitter, Google+, Instagram, Pinterest, Tumblr and LinkedIn.

Facebook was the first choice for 3,280 of the teens, followed by Twitter with 2,118 and Instagram with 928. Google+ won the hearts of 430 teens, while Tumblr and Pinterest, respectively, trailed behind. (We don’t know the identities of the five teens who ranked LinkedIn first, but you should probably hire them.)

However, Twitter (1,874) and Instagram (1,680) both outranked Facebook (1,580) when it came to second-choice votes. Google+ had its best performance in the third-choice voting, where it just managed to outperform Twitter — but still got beaten by Facebook and Instagram.

Still, the search giant’s nascent network (Google+ is still little more than a year old) can take some solace from the survey. More teens chose it over the supposedly hot services Tumblr and Pinterest, both of which, we imagine, would perform better among twenty-somethings.

In short, while all these other social media platforms develop, Facebook is still on top. Remember that.

It’s pretty safe to say that at this time of the year, before an election, everyone has an opinion. Now, more so than ever, those opinions can be voiced.  Twitter existed in 2008 for the last election but not with such widespread popularity.  Facebook, who just reached one billion members, has also been a sounding board for opinions about this year’s election.

According to Twitter, there were 7.2 million tweets during the second presidential debate on Tuesday night — roughly 3 million tweets less than the first debate sparked. The presidential debates paled in comparison at just 3.8 million tweets.

The economy, not surprisingly, was the most discussed issue. Also, the word “binder” was the fastest rising buzz word after Romney’s comment regarding “looking through binders of women” when discussing his plans for improved equality in the workforce.

 

In the Twitter sphere, you better believe sports and presidential debates mix. It seems this is the time of the year where everyone’s opinions come out of the woodwork. It prompts the question of whether people’s voices should always be heard. Here are just a few of the highlights from sports celebrities:

Daniel Gibson, SG, Cleveland Cavaliers
@BooBysWorld1: Democrips and Rebloodlicans.. First Presidential Debate tonight at 9.

Greg Monroe, C, Detroit Pistons
@MooseGM10: But u cant take a shot a Sesame Street tho!

Kevin Love, PF, Minnesota Timberwolves
@kevinlove: All Ricky heard was Big Bird… #debates2012

Darrell Wallace Jr, NASCAR
@BubbaWallace: What is all this noise about the presidential debate? Hell I can’t even spell presidential debate! I’m already lost:( Go Vols!

Social media is a major tool in the modern-day politician’s arsenal. It provides an opportunity to connect with voters on a one-to-one basis without the need to walk for hours around the neighborhood. Yet, despite it’s positive potential, social media can also be a metaphorical nail in the coffin for those politicians who fail to use it properly. Everywhere you look there seems to be case studies of ‘what not to do.’

Recently Obama has been posting videos explaining his plan to create jobs on his Facebook page.  Likewise, Romney has countered with “Romney’s plan for a stronger middle class.”  The political battle doesn’t begin on television or in presidential debates.  In 2012, political battles start online, right on our most popular social media web sites.