So, you’re a small business, and you’re wondering whether Reddit could be beneficial to you. Wonder no more. Here’s a few ways that the ever-trendy Reddit can help your business: 1. Community – Reddit encourages interaction more than other platforms. 2. Intelligence – Reddit has smarter users than other platforms (I can’t prove this but …

Here are a few ideas to improve your holidays through the use of the social interwebs… 1. Crowd source recipes on Twitter. Everyone has a “grandmother’s recipe” they want to share. 2. Make a holiday playlist with Spotify. Make sure you have the mood in control, planning for the different parts of the evening, like …

In a recent survey of 7,700 American teens, Facebook was the dominant force in social media. The teenagers in the survey, conducted by Gene Munster and Douglas Clinton at analyst firm Piper Jaffray, ranked social networks in order of preference, from 1 to 3. Alternatives to Facebook included Twitter, Google+, Instagram, Pinterest, Tumblr and LinkedIn. …

Social media is a major tool in the modern-day politician’s arsenal. It provides an opportunity to connect with voters on a one-to-one basis without the need to walk for hours around the neighborhood. Yet, despite it’s positive potential, social media can also be a metaphorical nail in the coffin for those politicians who fail to …

How could we possibly know what the reaction people were having to the new iPhone was without social media to help us along?! Taykey is a startup that measures audience interest across social platforms and aligns brands with that sentiment in real time. During the announcement of the iPhone 5 on Sept. 12, Taykey monitored …

Social media has changed marketing. We all know that. What we may not all realize, though, is that the rules are basically the same as they always were. And the main principle, just like in real estate, is: location, location, location. What do we mean by this? iGenii is focusing our social media efforts on …

      How long do social media duties take?  The question we’ve ll been trying to answer for the last handful of years… While there is no hard answer, there are a few universally accepted duties that must be done in order to maximize social media potential and, theoretically, increase one’s business.     …

As many savvy business owners may already know, Google has recently developed their new algorithm update which is aimed at discouraging some of the current SEO tactics. “Penguin” – which was predated by “Panda” – is presently affecting over 3% of the searches in English.  So, what’s one to do? How does this affect your …