Social media has changed marketing. We all know that. What we may not all realize, though, is that the rules are basically the same as they always were. And the main principle, just like in real estate, is: location, location, location. What do we mean by this? iGenii is focusing our social media efforts on …

Due to overwhelming interest in our December blog regarding the “Peer to Peer” marketing model, we’ve decided to take a closer look at what makes this method so effective.  You can find the prior post, here: http://www.igenii.com/blog/2011/12/why-peer-to-peer-marketing-is-a-relevant-business-model/   P2P = an untapped resource for many companies or individual’s marketing a product.  Once a revolution, P2P …

Here’s an amazing post about “Transmedia” and the “Micro Economy”.  There are always new terms popping up in the social media and SEO world and it’s not always easy to keep up, but here are a couple of new social media marketing ideas that will compel you and make you think! -iGenii By: John Serpa for http://socialmediatoday.com …

Since 2008, social networking has become an increasingly prevalent  standard for not only marketing and networking, but general  communication with potential clients and colleagues.  Social networking  websites like Facebook and Twitter allow businesses to be able to  interact with their clients, the press, and other businesses that may be  valuable to you and your company. …

Social Media is quickly becoming the leading marketing tool in business to business correspondence.  It is important to start to learn how to use social networking tools in regards to professional marketing and PR. When considering using social media tools to attract potential companies to your business, think about your target audience and decide if you …