Due to overwhelming interest in our December blog regarding the “Peer to Peer” marketing model, we’ve decided to take a closer look at what makes this method so effective.  You can find the prior post, here: http://www.igenii.com/blog/2011/12/why-peer-to-peer-marketing-is-a-relevant-business-model/   P2P = an untapped resource for many companies or individual’s marketing a product.  Once a revolution, P2P …

By: Jordannah Elizabeth for iGenii Most people think of Napster and music sharing when they hear the term “Peer to Peer” or P2P sharing.  Since, 1999 there has only been a handful of business and consumer brands who have had the foresight and innovation to include the Peer to Peer paradigm as a tangible business …

Peer to Peer marketing was created when the free music sharing software, Napster was introduced to the public in 1999, long before social media was a viable business marketing tool.   Napster allowed people to share music for free, directly from each other’s music libraries that were connected to their hard drives. Now peer to peer …