SEO and social media have become one in the same. That’s why we’ve developed iGenii’s Ten Pillars to Increase Your Income Through Social Media. With Google’s ever-changing algorithms, SEO has become only half the battle. It’s imperative to your business to have a social media strategy because you can count on the fact that your …

iGenii would like to share our thoughts with all the victim’s families of 9/11 this week. Being that our offices are right in the area of the Trade Center site, it was a week of reflection for all our employees here. Walking around the financial district on the anniversary of such a tragedy, one can …

There’s been a new movement in social media over the last few months and it’s directed at a new demographic.  Typically associated with a young and tech-savvy crowd, social media was intimidating to the older crowd initially.  In time, everyone’s parents (and even grandparents) got on Facebook but it didn’t happen overnight. Pinterest is different.  …

As many savvy business owners may already know, Google has recently developed their new algorithm update which is aimed at discouraging some of the current SEO tactics. “Penguin” – which was predated by “Panda” – is presently affecting over 3% of the searches in English.  So, what’s one to do? How does this affect your …

  Attention spans are lower than ever.  Tweets are one sentence.  Facebook updates come and go.  Pinterest, Reddit, Stumbleupon.  It all seems overwhelming.  Facebook likes WILL increase your business potential.  Tweeting and communicating regularly with customers and clients IS effective for building revenue.  Putting oneself or one’s business out there for the world to see …

By: Jordannah Elizabeth for iGenii Web Development Some of our amazing readers are beginning to ask for information about certain topics in our comments.  Here is a response to a request for more information about backlinks!  Thanks and keep reading! Backlinking is a great way to draw traffic to your website, and it helps your …

Four members of our staff here at iGenii took time off from their busy work day to volunteer at Food Bank NYC.  Food Bank For New York City is a powerful charitable force in the community that helps thousands of people in New York City every day.  It was such an honor to have worked …

By: Jordannah Elizabeth for iGenii Sometimes it is important to put things simply.  The internet and web design can be complicated, especially for people who did not grow up with the technology that is currently dominating our culture.  Here is a very simple explanation to help you get through the tangled web of SEO: All major search …