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Weekly Report

This report contains a list of keywords used to optimize and promote website. Also included are the most important figures and statistics regarding website and its dynamics per week by keyword position and website traffic.

Website parameters — are parameters of website that influence the trust rating of search engines to your site.

Dynamics keywords — are the dynamics of changing the position of keywords in search result pages by comparing them to positions from the previous week.

Dynamics of website visits — Statistics of visits to website compared with data from the previous week.

Search key words & positions

Search Key Words — a list of keywords that is under search engine optimization and website promotion

Current/Previous — position of a keyword in the search engine Google.

Competition — the number of results found in Google for this query (one of competitive indicators)

Key SEO metrics

Google PageRank — Shows PageRank of website. PageRank is a link analysis algorithm used by the Google, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.

Alexa Rank — The result of the evaluation of site rating by the rating system alexa.com (the daughter company of amazon.com). This indicator does not depend on search results, subject matter, and the selection of keywords and links, but is the result of the estimation of a single factor (or rather two, in tight conjunction) — the frequency of site visits and the page views. Algorithm of estimation is the average of page views of a specific site during the course of three months. The indicator’s particularity is that it decreases with increasing number of page views (in other words, AlexaRank is the inverse of number of page views).

Google indexed pages — The web site page number in the index Google.com. These date can be found manually, by typing in the search Google “site:yoursite.com

Yahoo backlinks — Shows the number of links to the site according to http://siteexplorer.search.yahoo.com/ service from Yahoo. Outcome optimization directly related from the quantity and quality of links. Therefore, if this figure is large (over 100), then we can certainty say that optimizers or webmasters are working on this web site.

Domain Age — Shows the age of the domain. There is a theory if web sites that have new domain names, the frequent changes of owners or server names are placed in a sandbox (holding area) and remain there until the mechanism Google decide that your site is ready. So the older domain, the higher level of confidence in search engines and thus lower the chance that the site is going to the sandbox.

Google Maps — Shows if the web site is in the Google map. If the site is in the Google map than perhaps he also displayed on relevant search queries in Google local result.

Dynamics keywords

Dynamics keywords — are the dynamics of changing the position of keywords in search result pages by comparing them to positions from the previous week.

Moved Up — Shows how many words went up from search results (search engine results page (SERP))

Moved down — Shows how many words went down in the SERP

Changed — Shows how many words changed in the SERP

TOP 3 — Shows how many words are in the first 3 results of SERP and also how many positions have changed if there was any.

TOP 5 — Shows how many words are in the first 5 results of SERP and also how many positions have changed if there was any.

TOP 10 — Shows how many words are in the first 10 results of SERP and also how many positions have changed if there was any.

TOP 20 — Shows how many words are in the first 20 results of SERP and also how many positions have changed if there was any.

TOP 30 — Shows how many words are in the first 30 results of SERP and also how many positions have changed if there was any.

Found — Shows how many words are found in the results of SERP

Not found — Shows how many words are not found the results of SERP

Dynamics of website visits

Blog contains information about the dynamics of visitors of the site during the week

Visitors — Shows the number of visitors, and also how many levels position have changed.

Actions — Shows the number of actions that was performed by a visitor (uploaded pages, images, files, etc) and also how many levels position have changed.

Returning Visits — Shows the number of returned visitors and also how many levels position have changed

Average Duration Per Visit — Shows the average time spent on the site.

Search Engines — Shows the number of visitors who came to the web site by the Keyword from the search engines.

Direct Entry — Shows how many visitors came to the site by typing the web site address in the Address bar.

Websites — Shows how many visitors came to the web site by a link from another site.

PPC — Shows how many visitors came to the web site with the help of PPC if there was an advertising campaign.